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Marketing Manager Salary in Sacramento, CA — 2026 Guide

Estimated salaries are adjusted for Sacramento's cost of living (index: 126). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in Sacramento — Key Numbers

$198,601
Median Salary
$135,689
25th Percentile
$275,386
75th Percentile
$359,100
90th Percentile
National median (Marketing Manager)$157,620
vs. National median+26.0%
Sacramento median household income$78,600
vs. City household income+152.7%

Cost of Living in Sacramento

Cost of Living Index
126(100 = avg)
Median Monthly Rent$1,450/mo
Rent-to-Income Ratio8.8%
Annual rent cost$17,400
Median Home Price$480,000
Home Price / Salary2.4×
20% Down Payment$96,000
Years to save (20% rate)2.4 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3× is affordable; above 5× is expensive by traditional guidelines.

Job Market in Sacramento

4.7%
Unemployment Rate
2,380,000
Metro Population
28 min
Avg Commute
36.9
Median Age

Sacramento has a metro population of 2,380,000, offering a large, diverse job market with many employers across all industries. The 4.7% unemployment rate is near the national average.

Financial Calculators for Sacramento

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Cost of Living — Sacramento
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Marketing Manager Salary in California
Statewide salary breakdown

Other Professions in Sacramento

Physician$288,918Chief Executive Officer$264,600Dentist$221,143IT Manager$213,583Lawyer$183,658HR Manager$171,801

Marketing Manager Salary — Other California Cities

Los Angeles, CA$272,683San Francisco, CA$337,307San Jose, CA$312,088San Diego, CA$256,921Riverside, CA$192,296

Frequently Asked Questions

How much does a Marketing Manager make in Sacramento, CA?

The estimated median salary for a Marketing Manager in Sacramento is $198,601 per year (2026). This is derived from the national BLS median of $157,620 adjusted by Sacramento's cost of living index (126). The typical salary range runs from $135,689 (25th percentile) to $275,386 (75th percentile), with top earners reaching $359,100.

Is Sacramento affordable for a Marketing Manager?

On a $198,601 annual salary, a Marketing Manager in Sacramento would spend approximately 8.8% of gross monthly income on median rent ($1,450/month). This is well within the 28% affordability threshold, making Sacramento relatively affordable for this profession. The median home price of $480,000 is 2.4× the annual salary.

How does a Marketing Manager's salary compare to Sacramento's overall income?

Sacramento's median household income is $78,600. A Marketing Manager earning the city-adjusted median of $198,601 earns 152.7% more than the typical Sacramento household — placing them solidly in the middle-to-upper income tier for the city.

Explore More Salary Data

Marketing Manager — NationalMarketing Manager in CaliforniaAll Salary Guides

Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.