How does a Marketing Manager's salary in Tampa compare to the rest of Florida?

Tampa's cost of living index is 108 vs. the national average of 100, so salaries are adjusted upward accordingly. A Marketing Manager earning the city-adjusted median of $170,230 earns $106,430 more than the median household income in Tampa ($63,800).

Marketing Manager Salary in Tampa, FL — 2026 Guide

Estimated salaries are adjusted for Tampa's cost of living (index: 108). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in Tampa — Key Numbers

$170,230

Median Salary

$116,305

25th Percentile

$236,045

75th Percentile

$307,800

90th Percentile

National median (Marketing Manager)$157,620

vs. National median+8.0%

Tampa median household income$63,800

vs. City household income+166.8%

Cost of Living in Tampa

Cost of Living Index

108(100 = avg)

Median Monthly Rent$1,435/mo

Rent-to-Income Ratio10.1%

Annual rent cost$17,220

Median Home Price$390,000

Home Price / Salary2.3×

20% Down Payment$78,000

Years to save (20% rate)2.3 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3× is affordable; above 5× is expensive by traditional guidelines.

Job Market in Tampa

3.3%

Unemployment Rate

3,250,000

Metro Population

27 min

Avg Commute

39.2

Median Age

Tampa has a metro population of 3,250,000, offering a large, diverse job market with many employers across all industries. The 3.3% unemployment rate is below the national average, suggesting a tight labor market favorable to job seekers.

Financial Calculators for Tampa

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Cost of Living — Tampa

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Marketing Manager Salary in Florida

Statewide salary breakdown

Other Professions in Tampa

Physician$247,644 Chief Executive Officer$226,800 Dentist$189,551 IT Manager$183,071 Lawyer$157,421 HR Manager$147,258

Marketing Manager Salary — Other Florida Cities

Miami, FL$206,482 Orlando, FL$163,925 Jacksonville, FL$151,315 Cape Coral, FL$168,653 St. Petersburg, FL$173,382

Frequently Asked Questions

How much does a Marketing Manager make in Tampa, FL?

The estimated median salary for a Marketing Manager in Tampa is $170,230 per year (2026). This is derived from the national BLS median of $157,620 adjusted by Tampa's cost of living index (108). The typical salary range runs from $116,305 (25th percentile) to $236,045 (75th percentile), with top earners reaching $307,800.

Is Tampa affordable for a Marketing Manager?

On a $170,230 annual salary, a Marketing Manager in Tampa would spend approximately 10.1% of gross monthly income on median rent ($1,435/month). This is well within the 28% affordability threshold, making Tampa relatively affordable for this profession. The median home price of $390,000 is 2.3× the annual salary.

How does a Marketing Manager's salary compare to Tampa's overall income?

Tampa's median household income is $63,800. A Marketing Manager earning the city-adjusted median of $170,230 earns 166.8% more than the typical Tampa household — placing them solidly in the middle-to-upper income tier for the city.

Explore More Salary Data

Marketing Manager — National Marketing Manager in Florida All Salary Guides

Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.