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Marketing Manager Salary in Worcester, MA — 2026 Guide

Estimated salaries are adjusted for Worcester's cost of living (index: 116). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in Worcester — Key Numbers

$182,839
Median Salary
$124,920
25th Percentile
$253,530
75th Percentile
$330,600
90th Percentile
National median (Marketing Manager)$157,620
vs. National median+16.0%
Worcester median household income$71,400
vs. City household income+156.1%

Cost of Living in Worcester

Cost of Living Index
116(100 = avg)
Median Monthly Rent$1,650/mo
Rent-to-Income Ratio10.8%
Annual rent cost$19,800
Median Home Price$380,000
Home Price / Salary2.1×
20% Down Payment$76,000
Years to save (20% rate)2.1 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3× is affordable; above 5× is expensive by traditional guidelines.

Job Market in Worcester

3.6%
Unemployment Rate
1,000,000
Metro Population
27 min
Avg Commute
37
Median Age

Worcester has a metro population of 1,000,000, offering a sizeable job market with strong opportunities across key sectors. The 3.6% unemployment rate is below the national average, suggesting a tight labor market favorable to job seekers.

Financial Calculators for Worcester

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Cost of Living — Worcester
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Marketing Manager Salary in Massachusetts
Statewide salary breakdown

Other Professions in Worcester

Physician$265,988Chief Executive Officer$243,600Dentist$203,592IT Manager$196,632Lawyer$169,082HR Manager$158,166

Marketing Manager Salary — Other Massachusetts Cities

Boston, MA$255,344Springfield, MA$154,468

Frequently Asked Questions

How much does a Marketing Manager make in Worcester, MA?

The estimated median salary for a Marketing Manager in Worcester is $182,839 per year (2026). This is derived from the national BLS median of $157,620 adjusted by Worcester's cost of living index (116). The typical salary range runs from $124,920 (25th percentile) to $253,530 (75th percentile), with top earners reaching $330,600.

Is Worcester affordable for a Marketing Manager?

On a $182,839 annual salary, a Marketing Manager in Worcester would spend approximately 10.8% of gross monthly income on median rent ($1,650/month). This is well within the 28% affordability threshold, making Worcester relatively affordable for this profession. The median home price of $380,000 is 2.1× the annual salary.

How does a Marketing Manager's salary compare to Worcester's overall income?

Worcester's median household income is $71,400. A Marketing Manager earning the city-adjusted median of $182,839 earns 156.1% more than the typical Worcester household — placing them solidly in the middle-to-upper income tier for the city.

Explore More Salary Data

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Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.