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Marketing Manager Salary in Springfield, MA — 2026 Guide

Estimated salaries are adjusted for Springfield's cost of living (index: 98). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in Springfield — Key Numbers

$154,468
Median Salary
$105,536
25th Percentile
$214,189
75th Percentile
$279,300
90th Percentile
National median (Marketing Manager)$157,620
vs. National median-2.0%
Springfield median household income$54,200
vs. City household income+185.0%

Cost of Living in Springfield

Cost of Living Index
98(100 = avg)
Median Monthly Rent$1,150/mo
Rent-to-Income Ratio8.9%
Annual rent cost$13,800
Median Home Price$275,000
Home Price / Salary1.8×
20% Down Payment$55,000
Years to save (20% rate)1.8 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3× is affordable; above 5× is expensive by traditional guidelines.

Job Market in Springfield

4.8%
Unemployment Rate
700,000
Metro Population
24 min
Avg Commute
37.8
Median Age

Springfield has a metro population of 700,000, offering a sizeable job market with strong opportunities across key sectors. The 4.8% unemployment rate is near the national average.

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Marketing Manager Salary in Massachusetts
Statewide salary breakdown

Other Professions in Springfield

Physician$224,714Chief Executive Officer$205,800Dentist$172,000IT Manager$166,120Lawyer$142,845HR Manager$133,623

Marketing Manager Salary — Other Massachusetts Cities

Boston, MA$255,344Worcester, MA$182,839

Frequently Asked Questions

How much does a Marketing Manager make in Springfield, MA?

The estimated median salary for a Marketing Manager in Springfield is $154,468 per year (2026). This is derived from the national BLS median of $157,620 adjusted by Springfield's cost of living index (98). The typical salary range runs from $105,536 (25th percentile) to $214,189 (75th percentile), with top earners reaching $279,300.

Is Springfield affordable for a Marketing Manager?

On a $154,468 annual salary, a Marketing Manager in Springfield would spend approximately 8.9% of gross monthly income on median rent ($1,150/month). This is well within the 28% affordability threshold, making Springfield relatively affordable for this profession. The median home price of $275,000 is 1.8× the annual salary.

How does a Marketing Manager's salary compare to Springfield's overall income?

Springfield's median household income is $54,200. A Marketing Manager earning the city-adjusted median of $154,468 earns 185.0% more than the typical Springfield household — placing them solidly in the middle-to-upper income tier for the city.

Explore More Salary Data

Marketing Manager — NationalMarketing Manager in MassachusettsAll Salary Guides

Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.