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Cost of Living: Madison, WI vs Appleton, WI

Wondering how far your dollar stretches in Madison compared to Appleton? Below we break down housing costs, rent, taxes, income, and quality of life using 2026 data so you can make an informed relocation or remote-work decision. Every number is computed from Census, BLS, and Zillow data specific to these two metro areas.

TL;DR

Madison cost-of-living index is 102 vs 88 for Appleton (US = 100). Median home: $380,000 vs $235,000. Median rent: $1,499/mo vs $900/mo.

Source: Census ACS · Zillow ZHVI/ZORI · BEA RPP, 2026

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Appleton is 13.7% cheaper than Madison
COL Index: Madison 102 vs Appleton 88 (national avg = 100)
Written by Jere Salmisto, Founder & Quantitative Systems Builder, CalcFi·Reviewed by CalcFi Editorial·Last reviewed 2026-04-19

Madison vs Appleton — At a Glance

MadisonMetricAppletonDifference
102Cost of Living Index88-13.7%
$380,000Median Home Price$235,000-38.2%
$1,499Median Monthly Rent$900-40.0%
$74,200Median Household Income$62,500-15.8%
1.8%Property Tax Rate2.0%+11.1%
2.4%Unemployment Rate3.0%+25.0%
22 minAverage Commute19 min-13.6%
31.6Median Age35.8+13.3%
680,000Metro Population240,000-64.7%

Data sourced from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024-2025). COL Index: 100 = national average.

Housing Comparison: Madison vs Appleton

Monthly mortgage assumes 6.5% interest, 30-year fixed, 20.0%down payment. PITI includes principal, interest, property tax, and homeowner's insurance.

Madison

Median Home Price$380,000
Down Payment (20.0%)$76,000
Loan Amount$304,000
Principal & Interest$1,921/mo
Property Tax$570/mo
Insurance$111/mo
Monthly PITI$2,602/mo

Appleton

Median Home Price$235,000
Down Payment (20.0%)$47,000
Loan Amount$188,000
Principal & Interest$1,188/mo
Property Tax$392/mo
Insurance$69/mo
Monthly PITI$1,648/mo

Rent & Affordability Ratios

Median Monthly Rent$1,499 vs $900 (-$599/mo)
Annual Rent Difference$7,188/yr more in Madison
Home Price-to-Income Ratio5.1x (Madison) vs 3.8x (Appleton)
Years to Save 20% Down (15% savings rate)6.8 yrs (Madison) vs 5.0 yrs (Appleton)

Buying a home in Madison costs $2,602/month (PITI) compared to $1,648/month in Appleton — a difference of $954/month or $11,448/year. The price-to-income ratio is 5.1x in Madison versus 3.8x in Appleton, suggesting Appleton is relatively more affordable for homebuyers relative to local incomes. At a 15% savings rate, it takes 6.8 years to save a down payment in Madison compared to 5.0 years in Appleton.

Tax Comparison: Madison vs Appleton

Estimated on each city's median household income, single filer, standard deduction, 2025 rates.

Tax CategoryMadisonAppleton
Gross Income$74,200$62,500
State Income Tax$2,780$2,160
Federal Income Tax$7,773$5,371
FICA (SS + Medicare)$5,676$4,781
Property Tax (on median home)$6,840/yr$4,700/yr
State Sales Tax Rate5.0%5.0%
Total Tax Burden$16,229 (21.9%)$12,312 (19.7%)
Take-Home Pay$57,971$50,188

On median household income, total taxes (federal + state + FICA) come to $16,229 in Madison (21.9% effective) versus $12,312 in Appleton (19.7% effective). After taxes, take-home pay is $57,971 in Madison and $50,188 in Appleton. Property taxes add $6,840/year on the median Madison home versus $4,700/year in Appleton.

Salary Equivalence: What Your Income Is Worth

A $74,200 salary in Madison equals
$64,016
in Appleton
A $62,500 salary in Appleton equals
$72,443
in Madison

These figures adjust for cost of living using the formula: adjusted = salary × (COL_destination / COL_origin). If you earn $74,200 in Madison (COL 102) and relocate to Appleton (COL 88), you would need $64,016 to maintain the same purchasing power. This means you can take a pay cut of $10,184 and still maintain your lifestyle in Appleton.

Quality of Life: Madison vs Appleton

Average Commute
22 min
Madison
19 min
Appleton
3 min longer in Madison
Unemployment Rate
2.4%
Madison
3.0%
Appleton
Madison lower
Metro Population
0.7M
Madison
0.2M
Appleton
Madison is 2.8x larger

Beyond costs, quality of life matters. The average commute in Madison is 22 minutes versus 19 minutes in Appleton, a difference of 3 minutes each way. Madison's lower unemployment rate of 2.4% versus 3.0% suggests a stronger job market. Appleton skews slightly older with a median age of 35.8 vs 31.6 in Madison.

Other Cost of Living Comparisons

Madison vs New YorkCOL 102 vs 187Los Angeles vs MadisonCOL 173 vs 102Chicago vs MadisonCOL 114 vs 102Appleton vs New YorkCOL 88 vs 187Appleton vs Los AngelesCOL 88 vs 173Appleton vs ChicagoCOL 88 vs 114

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Frequently Asked Questions

Is Madison or Appleton more expensive?

Madison is 13.7% more expensive than Appleton overall. Madison has a cost of living index of 102 compared to 88 for Appleton (national average = 100). The biggest difference is housing: the median home costs $380,000 in Madison vs $235,000 in Appleton.

How much more does housing cost in Madison vs Appleton?

The median home price in Madison is $380,000, which is $145,000 more than Appleton's median of $235,000. Monthly rent follows a similar pattern: $1,499/month in Madison vs $900/month in Appleton, a difference of $599/month or $7,188/year.

What salary do I need in Appleton to match my Madison income?

To maintain the same standard of living, a $74,200 salary in Madison is equivalent to $64,016 in Appleton. This is based on the cost of living index ratio: Madison's COL index of 102 vs Appleton's 88. Conversely, $62,500 in Appleton equals $72,443 in Madison.

Which city has lower taxes, Madison or Appleton?

On a median household income, the combined federal, state, and FICA tax burden is $16,229 (21.9% effective rate) in Madison vs $12,312 (19.7% effective rate) in Appleton. Property taxes on the median home are $6,840/year in Madison (1.8% rate) vs $4,700/year in Appleton (2.0% rate). Sales tax rates are 5.0% in Wisconsin and 5.0% in Wisconsin.

What is the median household income in Madison and Appleton?

Madison median household income: $74,200/yr. Appleton median household income: $62,500/yr (Census ACS).

How does rent compare in Madison vs Appleton?

Median monthly rent: $1,499 in Madison vs $900 in Appleton. Annualized that is $17,988 vs $10,800.

Which city is better for remote workers, Madison or Appleton?

Appleton offers a lower cost of living (index 88 vs 102), which lets remote-workers keeping a coastal salary stretch further. Madison typically wins on amenities and labor-market depth.

Where does the data on this comparison come from?

Madison and Appleton numbers are pulled from Zillow ZHVI/ZORI (home values, rent), the U.S. Census Bureau ACS (income, demographics), and BEA RPP (cost-of-living index). Each value is timestamped on the page.

How often is this Madison vs Appleton comparison updated?

Source feeds (Zillow, Freddie Mac PMMS, Census ACS, BEA RPP) are refreshed on their native cadence. Page caches revalidate every 24 hours via Next.js ISR.

Does this comparison replace tax or financial advice?

No. The Madison vs Appleton cost-of-living page is educational reference using public data and standard formulas. It is not personalized tax, legal, or investment advice. Consult a licensed professional for material decisions.

Explore More

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Sources & Citations

  1. Zillow Research — ZHVI (home values) & ZORI (observed rent index) — zillow.com/research/data
  2. U.S. Census Bureau — American Community Survey (ACS) 5-year estimates — census.gov/acs
  3. Bureau of Economic Analysis — Regional Price Parities by state and MSA — bea.gov/rpp
  4. Tax Foundation — effective state and local tax rates — taxfoundation.org
  5. Freddie Mac PMMS — weekly national average mortgage rates — freddiemac.com/pmms
  6. Internal Revenue Service — federal income tax brackets and standard deduction — irs.gov
  7. U.S. Bureau of Labor Statistics — unemployment and wage statistics — bls.gov
Methodology & Assumptions

Home prices use Zillow Home Value Index (ZHVI)[1]; rents use Zillow Observed Rent Index (ZORI)[1]. Median household income comes from the Census ACS 5-year estimates[2].

COL indices use the BEA Regional Price Parity methodology[3], normalized so 100 = national average.

Property tax rates are effective rates from the Tax Foundation[4], expressed as % of owner-occupied home value. Mortgage estimates assume 6.5% fixed rate[5], 30-year term, 20.0% down, $1,800/yr homeowners insurance.

Federal tax calculations[6] assume single filer, standard deduction. State tax uses the top marginal rate times taxable income after the state standard deduction. FICA = 6.2% Social Security (up to wage base) + 1.45% Medicare.

Salary equivalence uses adjusted = salary × (COL_destination / COL_origin). This captures cost-of-living shift but not state income tax differences.

Unemployment figures are the most recent monthly MSA-level readings from the BLS LAUS series[7].

Last reviewed is computed from the maximum retrievedAt across every source this page consumes.

City data from Census Bureau[2], BLS[7], and Zillow[1] (2024-2025). Tax calculations use 2025 IRS rates[6], single filer, standard deduction. Mortgage estimates assume 6.5% PMMS rate[5], 30-year term, 20.0% down. COL Index: 100 = national average[3]. Last reviewed 2026-04-19.