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Marketing Manager Salary in El Paso, TX β€” 2026 Guide

Estimated salaries are adjusted for El Paso's cost of living (index: 84). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in El Paso β€” Key Numbers

$132,401
Median Salary
$90,460
25th Percentile
$183,590
75th Percentile
$239,400
90th Percentile
National median (Marketing Manager)$157,620
vs. National median-16.0%
El Paso median household income$48,000
vs. City household income+175.8%

Cost of Living in El Paso

Cost of Living Index
84(100 = avg)
Median Monthly Rent$745/mo
Rent-to-Income Ratio6.8%
Annual rent cost$8,940
Median Home Price$195,000
Home Price / Salary1.5Γ—
20% Down Payment$39,000
Years to save (20% rate)1.5 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3Γ— is affordable; above 5Γ— is expensive by traditional guidelines.

Job Market in El Paso

4.7%
Unemployment Rate
870,000
Metro Population
24 min
Avg Commute
32.1
Median Age

El Paso has a metro population of 870,000, offering a sizeable job market with strong opportunities across key sectors. The 4.7% unemployment rate is near the national average.

Frequently Asked Questions

How much does a Marketing Manager make in El Paso, TX?

The estimated median salary for a Marketing Manager in El Paso is $132,401 per year (2026). This is derived from the national BLS median of $157,620 adjusted by El Paso's cost of living index (84). The typical salary range runs from $90,460 (25th percentile) to $183,590 (75th percentile), with top earners reaching $239,400.

Is El Paso affordable for a Marketing Manager?

On a $132,401 annual salary, a Marketing Manager in El Paso would spend approximately 6.8% of gross monthly income on median rent ($745/month). This is well within the 28% affordability threshold, making El Paso relatively affordable for this profession. The median home price of $195,000 is 1.5Γ— the annual salary.

How does a Marketing Manager's salary compare to El Paso's overall income?

El Paso's median household income is $48,000. A Marketing Manager earning the city-adjusted median of $132,401 earns 175.8% more than the typical El Paso household β€” placing them solidly in the middle-to-upper income tier for the city.

Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.