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Marketing Manager Salary in San Antonio, TX β€” 2026 Guide

Estimated salaries are adjusted for San Antonio's cost of living (index: 92). National data from BLS OEWS 2024; city adjustments reflect local market conditions.

Marketing Manager Salary in San Antonio β€” Key Numbers

$145,010
Median Salary
$99,075
25th Percentile
$201,075
75th Percentile
$262,200
90th Percentile
National median (Marketing Manager)$157,620
vs. National median-8.0%
San Antonio median household income$58,600
vs. City household income+147.5%

Cost of Living in San Antonio

Cost of Living Index
92(100 = avg)
Median Monthly Rent$899/mo
Rent-to-Income Ratio7.4%
Annual rent cost$10,788
Median Home Price$270,000
Home Price / Salary1.9Γ—
20% Down Payment$54,000
Years to save (20% rate)1.9 yrs

Rent-to-income below 28% is considered affordable; above 35% is cost-burdened. Home price multiple below 3Γ— is affordable; above 5Γ— is expensive by traditional guidelines.

Job Market in San Antonio

3.8%
Unemployment Rate
2,650,000
Metro Population
26 min
Avg Commute
34.3
Median Age

San Antonio has a metro population of 2,650,000, offering a large, diverse job market with many employers across all industries. The 3.8% unemployment rate is below the national average, suggesting a tight labor market favorable to job seekers.

Frequently Asked Questions

How much does a Marketing Manager make in San Antonio, TX?

The estimated median salary for a Marketing Manager in San Antonio is $145,010 per year (2026). This is derived from the national BLS median of $157,620 adjusted by San Antonio's cost of living index (92). The typical salary range runs from $99,075 (25th percentile) to $201,075 (75th percentile), with top earners reaching $262,200.

Is San Antonio affordable for a Marketing Manager?

On a $145,010 annual salary, a Marketing Manager in San Antonio would spend approximately 7.4% of gross monthly income on median rent ($899/month). This is well within the 28% affordability threshold, making San Antonio relatively affordable for this profession. The median home price of $270,000 is 1.9Γ— the annual salary.

How does a Marketing Manager's salary compare to San Antonio's overall income?

San Antonio's median household income is $58,600. A Marketing Manager earning the city-adjusted median of $145,010 earns 147.5% more than the typical San Antonio household β€” placing them solidly in the middle-to-upper income tier for the city.

Salary data from U.S. Bureau of Labor Statistics (BLS) OEWS, 2024 release. City salary estimates adjusted by cost of living index. City data from Census Bureau, BLS, Zillow, and ApartmentAdvisor (2024–2025). Last updated: March 2026.