Marketing Manager Salary in Fort Worth, TX: Median $156,044 in 2026
Fort Worth (TX) · COL index 99 · Unemployment 3.9% · Metro pop 960,000 · Rank #138 of 283 for Marketing Manager salary
A Marketing Manager in Fort Worth earns an estimated median of $156,044 per year. That figure starts from the Texas state-level BLS Occupational Employment and Wage Statistics median[1]($153,112) and scales it by Fort Worth's composite cost-of-living index of 99 (US = 100). The 10th percentile comes in around $109,752; the 90th percentile reaches $290,457. After federal, Texas state (no state income tax), and FICA taxes, a single-filer Marketing Manager takes home approximately $117,589/year — about $9,799/month or $4,523 every other week.
Compared to the national Marketing Manager median of $157,620, Fort Worth pays -1.0%. Relative to the Fort Worth median household income of $66,200, a Marketing Managersalary runs +135.7%. Local unemployment is 3.9%[3], with an estimated 153 annual Marketing Manager openings inferred from metro population share and national employment (356,200).
Marketing Manager Snapshot — Fort Worth (2026)
Every row cites a primary public dataset. Rent + home values use Zillow where the metro is in the ZHVI/ZORI coverage set; otherwise ACS + census tract fallbacks.
| Metric | Fort Worth | National | Source |
|---|---|---|---|
| Marketing Manager median salary | $156,044 | $157,620 | [1] |
| 10th percentile | $109,752 | $107,690 | [1] |
| 90th percentile | $290,457 | $285,000 | [1] |
| Annual take-home (single filer) | $117,589 | — | [8][10] |
| Median home value (ZHVI) | $330,000 | — | [5] |
| Median rent (ZORI) | $1,354/mo | — | [5] |
| HUD Fair Market Rent (2BR) | $1,250/mo | — | [6] |
| Median household income (ACS) | $66,200 | — | [7] |
| Cost-of-living index | 99.0 | 100.0 | [4] |
| Unemployment rate | 3.9% | — | [3] |
How Marketing Manager Salaries Work in Fort Worth
City-level wages aren't published directly by BLS for most SOC codes. We build them by anchoring to the Texas state-level OEWS median ($153,112) and scaling by Fort Worth's composite cost-of-living index (99)[1][4]. That index combines Census ACS rent, Zillow ZHVI, BLS CPI, and AdvisorSmith / ApartmentAdvisor inputs to produce one number per metro. When BLS publishes a separate metro-level wage (MSA-level OEWS), that takes priority — a handful of large metros including New York, LA, Chicago, and DC have this coverage.
On top of the gross wage, the standard US payroll stack applies: federal income tax using 2025 IRS brackets and the $15,000 single standard deduction[8], FICA (Social Security 6.2% up to $176,100 wage base + Medicare 1.45%)[9], and no Texas state income tax — a meaningful wedge worth $7,802–$10,923 per year vs average-tax states[10].
Fort Worth also sits inside a larger metro labor market where commute patterns, remote-work policies, and adjacent-metro wages compete. A tight labor market (unemployment below 4%) gives candidates pricing power in negotiations. Median household income in the metro is $66,200, which frames what "a good Marketing Manager salary" means locally: a $$156,044 wage pays about 236% of the median household income on a single earner.
The deterministic identity: take_home = gross − federal − state − FICA − pre_tax. All math runs client-side; nothing is sent to our servers.
Marketing Manager Salary & Cost-of-Living Context — Fort Worth
Buy vs rent in Fort Worth
Monthly PITI on the $330,000 median home in Fort Worth is ~$2,570/mo — vs a $1,354/mo median rent. Rent burden on median household income is 24.5%, which falls within the recommended 30% guideline for housing costs.
Cost of Living Breakdown — Fort Worth
Estimated annual expense shares on a $117,589 take-home, using BLS Consumer Expenditure Survey baseline shares scaled to Fort Worth's COL index of 99. Housing uses the actual median rent.
BLS Consumer Expenditure Survey shares[1], scaled by Fort Worth's COL index of 99[4]. Housing uses actual median rent of $1,354/month.
Salary vs Housing Affordability in Fort Worth
Renting
Buying
At $9,799/mo take-home, the 30% rent rule caps housing at $2,940/mo. Fort Worth's typical 1–2BR rent runs $1,354/mo[5] (HUD 2BR FMR: $1,250/mo), making rent very affordable on a median Marketing Manager salary. For homebuyers, the 2.1× price-to-income ratio is comfortable — a median {p.title} salary supports the median home in {city.name} well inside standard lender DTI caps.
How Fort Worth Stacks Up for Marketing Managers
Against 283 major US cities: Fort Worth ranks #138 for nominal Marketing Manager salary, #176 for rent affordability, and #143 for overall purchasing power. High cost of living absorbs much of Fort Worth's nominal wage premium. Marketing Managers here often trade pay for lifestyle, proximity to employers, or family roots — consider nearby metros on a salary-to-COL basis.
Nearby Cities — Marketing Manager Salary Comparison
Fort Worth's closest metros, scaled by each city's cost-of-living index. Useful for relocation decisions where commute or remote-work policies allow a neighboring metro trade-off.
| City | Est. salary | COL | Rent | vs TX |
|---|---|---|---|---|
| Fort Worth, TX ★ | $156,044 | 99 | $1,354 | — |
| Houston, TX | $159,196 | 101 | $1,262 | +2.0% |
| Dallas, TX | $165,501 | 105 | $1,275 | +6.1% |
| San Antonio, TX | $145,010 | 92 | $899 | -7.1% |
| Austin, TX | $190,720 | 121 | $1,300 | +22.2% |
| El Paso, TX | $132,401 | 84 | $745 | -15.2% |
Marketing Manager Job Market in Fort Worth
Fort Worth has an estimated 153 annual Marketing Manageropenings, extrapolated from the metro's share of 356,200 national Marketing Managers[1]. The 3.9% unemployment rate[3] signals a competitive labor market where skilled professionals can push for top-of-band offers.
About the profession: Marketing managers plan and oversee advertising and promotion strategies for organizations. They are among the highest-paid business professionals. Typical entry requirement: bachelor's degree. Projected growth through 2034: 8%[2].
Career Progression & Related Professions in Fort Worth
Early-career Marketing Managers in Fort Worth start around $109,752, reach the city median ($156,044) after 4–8 years, and hit 90th-percentile territory ($290,457) at senior / specialized levels.
Related business professions in Fort Worth
Calculators for Marketing Managers in Fort Worth
Other professions in Fort Worth
Frequently Asked Questions — Marketing Manager in Fort Worth
How much does a Marketing Manager make in Fort Worth, TX?
The estimated median salary for a Marketing Manager in Fort Worth is $156,044/year, scaled from the national median ($157,620) by Fort Worth's composite cost-of-living index of 99 (US = 100). After federal, Texas state, and FICA taxes, take-home is approximately $117,589/year or $9,799/month.
Can a Marketing Manager afford to live in Fort Worth?
On $9,799/month take-home, the 30% rent rule affords $2,940/month. Fort Worth's Zillow ZORI median rent is $1,354/mo, HUD's 2BR Fair Market Rent is $1,250/mo. The rent-to-income ratio works out to 10.4%, making housing very affordable for a Marketing Manager at the local median. Home-buyers face 2.1× price-to-income, needing roughly 2.1 years to save a 20% down payment at a 20% savings rate.
How much tax does a Marketing Manager pay in Fort Worth?
On $156,044 gross, a Marketing Manager in Fort Worth pays approximately $26,517 in federal income tax (17.0% effective), $0 in state income tax (Texas has no state individual income tax), and $11,938 in FICA (Social Security + Medicare). Total effective rate: 24.6%. Some Texas cities levy local income taxes in addition; check your municipal DoR before filing.
How does Fort Worth rank for Marketing Manager salaries vs other cities?
Fort Worth ranks #138 out of 283 tracked metros for nominal Marketing Manager salary, #176 for rent affordability (rent-to-income), and #143 for purchasing power (salary ÷ COL). The high-purchasing-power cities tend to be mid-size metros with strong local employers and moderate housing costs; the low-ranked cities trade high nominal pay for steep rents.
What is the cost-of-living breakdown for a Marketing Manager in Fort Worth?
On $117,589 take-home, a reasonable baseline budget for Fort Worth looks like: housing $16,248/yr (13.8%); food $14,026/yr; transportation $11,712/yr; healthcare $8,207/yr; utilities $5,850/yr; savings + discretionary $61,546/yr. Numbers use BLS Consumer Expenditure Survey shares scaled to Fort Worth's COL index of 99 and the city's actual median rent.
What's the Marketing Manager job market like in Fort Worth?
Fort Worth's unemployment rate is 3.9% across the metro of 960,000. Estimated annual Marketing Manager openings: ~153 (extrapolated from 356,200 nationally employed and the metro's population share). The tight labor market favors candidates in salary negotiations.
Do Fort Worth employers pay above or below the Texas median for Marketing Managers?
Not consistently — Fort Worth's estimated Marketing Manager median of $156,044 is 1.0% below the national median. The trade-off is usually lower rents and (in some cases) lower state taxes, which can leave real purchasing power competitive.
Methodology — How we compute this page
Wage estimate. The Fort Worth median is derived from the Texas state-level BLS OEWS median ($153,112), scaled by Fort Worth's composite cost-of-living index of 99. When BLS publishes a direct MSA-level wage for the occupation, that takes priority over the scaled state median. Percentile bands inherit the same scale factor.
Housing + rent. Median home value uses Zillow ZHVI; median rent prefers Zillow ZORI and falls back to Census ACS median gross rent. HUD Fair Market Rents (50th-percentile 2BR) are shown where HUD publishes the metro. Price-to-income and rent-to-income ratios use the estimated Marketing Managermedian (not the city's overall median household income) — to reflect the specific role-vs-city affordability picture.
Tax math. Federal tax uses 2025 IRS brackets and the $15,000 single standard deduction. FICA is Social Security 6.2% up to the $176,100 wage base + Medicare 1.45% (+ 0.9% Additional Medicare above $200,000). State tax uses Texas's 2026 brackets from the state DoR (mirrored via Tax Foundation where the DoR's publication is paywalled or split). Local income taxes (e.g. NYC, Portland-OR supplemental, OH municipal) are NOT included — check your municipal authority for specifics.
Cost of living. The 99index is the composite used by CalcFi's /data/cities.ts, which merges Census ACS, BLS CPI shelter, Zillow ZORI, and commercial COL estimators. The COL-adjusted salary on this page assumes the statewide RPP = 97.1(BEA) approximates the state's purchasing power; cities are then scaled relative to that.
Refresh cadence. BLS OEWS releases annually (typically March); BEA RPP releases annually in December; IRS brackets adjust in October; Zillow ZHVI/ZORI updates monthly; HUD FMR publishes annually in August for the upcoming fiscal year. The dateModified shown above auto-bumps to the most recent retrievedAt on any sourced value the page consumes.
Known limits. Metro-level OEWS coverage is partial — only ~50 large MSAs have separately published occupation wages; the rest inherit state-level estimates scaled by COL. Rent and home data may trail the real-time market by 1–3 months (Zillow) or 8–12 months (ACS). Rankings are capped to the city set in our dataset (283 metros), not every incorporated US city.
Sources
Every number on this page cites a primary public dataset. Last reviewed (auto-bumped on the next ISR refresh after an ETL run).
- BLS Occupational Employment and Wage Statistics (OEWS) — state-level occupational wages — www.bls.gov/oes. Retrieved 2026-06-08.
- BLS Employment Projections — 2024–34 occupational growth rates — www.bls.gov/emp. Retrieved 2026-06-08.
- BLS Local Area Unemployment Statistics — metro-level unemployment rate — www.bls.gov/lau. Retrieved 2026-06-08.
- Bureau of Economic Analysis — Regional Price Parities (state + metro) — www.bea.gov/data/prices-inflation/regional-price-parities-state-and-metro-area. Retrieved 2026-06-08.
- Zillow Research — ZHVI (home value index) + ZORI (observed rent index) — www.zillow.com/research/data. Retrieved 2026-06-08.
- HUD Fair Market Rents — 50th-percentile 2-bedroom FY — www.huduser.gov/portal/datasets/fmr.html. Retrieved 2026-06-08.
- U.S. Census Bureau — American Community Survey (ACS) 5-year estimates, metro level — www.census.gov/programs-surveys/acs. Retrieved 2026-06-08.
- Internal Revenue Service — Federal individual income tax brackets and standard deductions — www.irs.gov/forms-pubs/about-publication-17. Retrieved 2026-06-08.
- Social Security Administration — OASDI / Medicare contribution and wage-base rules — www.ssa.gov. Retrieved 2026-06-08.
- Texas Department of Revenue — 2026 individual income tax brackets (accessed via Tax Foundation mirror) — taxfoundation.org/data/all/state/state-income-tax-rates. Retrieved 2026-06-08.
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