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Calculate the return on investment from your content marketing program. See how articles accumulate traffic over time and drive conversions with compounding returns.
Over 12 months with 96 articles
| Total Revenue | $784,042 |
| Total Cost | $32,400 |
| Net Profit | $751,642 |
| ROI | 2320% |
| Cost per Lead | $8 |
| Total Articles | 96 |
| Total Traffic | 261,347 |
| Total Conversions | 3920 |
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ROI = ((Total Revenue - Total Cost) / Total Cost) x 100
Articles accumulate over time. Each article generates traffic with a 5% monthly decay. Monthly cost = (articles x cost/article) + tools + distribution. Revenue = cumulative traffic x conversion rate x customer value.
Content Marketing ROI = ((Revenue - Cost) / Cost) x 100. Include all costs: article writing, tools/subscriptions, and distribution. Revenue comes from traffic conversions over the content lifespan, accounting for traffic decay as articles age.
Focus on: cost per article, average traffic per article, conversion rate, customer lifetime value, and content lifespan. Track cumulative metrics — content compounds as your library grows. Cost per lead and ROI are your north star metrics.
Most content marketing programs break even in 6-12 months. Articles accumulate and each generates traffic for months or years with gradual decay. By month 12, you may have 50-100+ articles all driving traffic simultaneously, creating compounding returns.
Calculations are for educational purposes only. Consult a qualified financial advisor for personalized advice.